义乌首个文旅IP，正式发布！
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics.app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p> </p><p> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/forum/20240920231341front2_0_531849_FiebHm1TtFuo7IqpOtKz32-BgU3g.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1023" height="483" data-qf-origin="forum/20240920231341front2_0_531849_FiebHm1TtFuo7IqpOtKz32-BgU3g.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics.app.cnyw.net/forum/20240920231341front2_0_531849_FiebHm1TtFuo7IqpOtKz32-BgU3g.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20240920231341front2_0_531849_FiebHm1TtFuo7IqpOtKz32-BgU3g.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><h3>来源: 义乌发布</h3><p> </p><p> </p><p>无限义乌，无限可能。9月20日晚，“义乌好好逛”IP发布会在义乌植物园举行，首次发布了义乌文旅形象标识和IP角色形象。市领导朱有清、王瑞铨、龚淑娟出席仪式。市文化和广电旅游体育局、市融媒体中心、商城集团、城投集团负责人，各镇街相关负责人，新闻媒体代表、直播达人代表等参加。</p><p> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/forum/20240920231656front2_0_531849_Fm7nno7MSPTV29scf_5dclW0MguN.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1280" height="693" data-qf-origin="forum/20240920231656front2_0_531849_Fm7nno7MSPTV29scf_5dclW0MguN.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics.app.cnyw.net/forum/20240920231656front2_0_531849_Fm7nno7MSPTV29scf_5dclW0MguN.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20240920231656front2_0_531849_Fm7nno7MSPTV29scf_5dclW0MguN.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p> </p><p>发布会上首次推出的文旅IP品牌包含宣传推广语、形象标识（LOGO）和IP角色形象。“义乌好好逛”IP以简洁的“双脚”符号，以“逛”字为起点，以无限符号“∞”为灵感，选用橙色为主色调，延展出IP形象义乌文旅使者“小义”。“义乌好好逛”，既是对“购物 美食”义乌文旅金名片的全新阐释，也是义乌向四方游客发出的一份邀请函。</p><p> </p><p>发布会上还推出了“1 5”购物 美食街区：国际商贸城（玩具、厂家直销特色街、旅购中心、进口商品城）、宾王合集、义乌天地、悦桂坊、南山里、金融商务区。接下来将通过“义乌好好逛”IP进景区、进酒店、进场馆、进街区，让人们在全域“好好逛”氛围中畅玩、畅购、畅行，沉浸式品尝万国美食，感受商贸名城魅力。</p><p> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/forum/20240920231656front2_0_531849_Fp2usz4GxV1zhSTWwWfmynx3Ll8C.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1280" height="814" data-qf-origin="forum/20240920231656front2_0_531849_Fp2usz4GxV1zhSTWwWfmynx3Ll8C.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics.app.cnyw.net/forum/20240920231656front2_0_531849_Fp2usz4GxV1zhSTWwWfmynx3Ll8C.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20240920231656front2_0_531849_Fp2usz4GxV1zhSTWwWfmynx3Ll8C.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p> </p><p> “围绕‘购物 美食’，我们将整体性、系统性推进文旅品牌建设，充分发挥IP引领、活动聚势、场景再造、宣推合力、保障支撑的叠加效应。”义乌市文化和广电旅游体育局相关负责人表示，突出线上线下联动，打造消费新场景，突出文商旅联动，释放“大消费”活力，营造全城参与、全媒宣传、全民盛会的氛围，将“义乌好好逛”系列IP、活动、场景等培育打造为新品牌、新模式、新产品、新地标的“竞技场”“试验田”，加快形成具有义乌辨识度的旅游新模式，变文旅“流量”为城市“留量”。</p><p> </p><p> </p><p>9月20日—22日，妙趣义乌文旅集在义乌植物园火热开启，为大家提供一个富有义乌特色的购物体验。10月1日起，“义乌好好逛”系列活动将精彩上演，同步启动丝路文化节、NPC巡演、“购物 美食”打卡、发放创意大礼包等活动，重点打造“万国美食 异国风情”特色街区路线，为旅游注入文化IP，期待大家的参与和关注。</p><p> </p><p> </p><p>作者 | 傅柏琳</p><p>图片 | 王怿杰（见习）</p> <!----></div>
页:
[1]