中信银行义乌分行营业部五一进驻植物园开展反洗钱宣传——筑牢金融安全防
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p>为积极响应国家金融安全号召，深化公众反洗钱意识，切实履行金融机构社会责任，中信银行义乌分行营业部于5月2号进驻义乌植物园“好戏集市蔓草文化节”，以“公益宣传+金融服务”为主题，开展反洗钱知识普及活动，助力营造安全、健康的金融环境。 </p><p> </p><p><strong>精心部署，高效联动</strong></p><p>活动前期，中信银行义乌分行营业部高度重视场景化宣传契机。网点负责人王芽莉总牵头对接文化节主办方，成功引入本次公益宣传场景，为反洗钱宣教及综合金融服务搭建平台。零售分管行长楼丹英周密部署活动细节，统筹物料准备、人员分工及流程安排，确保活动有序推进。活动以反洗钱为核心，同步融入理财、信用卡等金融服务，形成“宣教+服务”双效联动模式。 </p><p> </p><p><strong>寓教于乐，强化认知</strong></p><p>活动现场，工作人员通过生动讲解、互动问答、案例剖析等形式，向游客普及反洗钱法律法规、洗钱行为危害及防范技巧。针对老年群体、年轻游客等不同受众，定制通俗易懂的宣传话术，并发放反洗钱知识手册、风险提示折页等资料。同时，设置“有奖问答”环节，吸引游客积极参与，在趣味互动中深化对反洗钱重要性的认知。 </p><p> </p><p><strong>成效显著，持续深耕</strong></p><p>活动吸引60余名游客参与，现场收集35余位潜在客户信息，达成理财意向2户、信用卡进件7张（核批4张），后续将持续跟进转化。本次进驻场景不仅提升了公众反洗钱意识，更以公益为纽带拉近银行与客户距离，彰显中信银行“有温度”的品牌形象。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20250701153630_17_Fr4rUloZhXjRi0nEobajt39Pctq8.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="553" height="312" data-qf-origin="backend/20250701153630_17_Fr4rUloZhXjRi0nEobajt39Pctq8.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20250701153630_17_Fr4rUloZhXjRi0nEobajt39Pctq8.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20250701153641_17_Fso_DZ0g1OHHeb9uqifpZlsH65UY.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="554" height="415" data-qf-origin="backend/20250701153641_17_Fso_DZ0g1OHHeb9uqifpZlsH65UY.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20250701153641_17_Fso_DZ0g1OHHeb9uqifpZlsH65UY.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p> <!----></div>
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