热搜第一！旺旺面临“重大经营危机”，网友集体“劝诫”：太甜了
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <section><section><section><section><section><section><section><section><p style="text-align: justify; margin-bottom: 0px;"> </p><p style="text-align: justify; margin-bottom: 0px;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;">今天（8月15日），“</span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;">旺旺集团面临重大经营危机</span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><img class="rich_pages wxw-img js_insertlocalimg" src="https://pics-app.cnyw.net/20260815/17867819956782159608.png" /></span></span></p></section><section style="margin-bottom: 0px;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></section><p style="margin-bottom: 0px;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;">旺仔牛奶、旺旺雪饼、仙贝……这些不少消费者从小吃到大的零食，撑起了旺旺近30年的“好日子”。如今这套“老法宝”不灵了，多重压力之下，这家国民零食巨头被推到不得不转型的悬崖边。</span></p><p style="margin-bottom: 0px;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p style="margin-bottom: 0px;"><img class="rich_pages wxw-img" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC NEW, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; user-select: auto; width: 100%;" src="https://pics-app.cnyw.net/20260815/1786781996919174070.jpeg" /></p></section></section></section></section></section></section></section><p style="margin-bottom: 0px;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;">据蓝鲸新闻报道，2026年8月初，旺旺集团董事长</span><span class="wx_search_keyword_wrap"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;">蔡衍明</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;">发布致全体旺旺人的公开信，将2026财年第一季度（4月至6月）业绩未达预期定性为“重大经营危机”，要求内部反思产品创新不足、渠道老化等问题，并推动改革。</span></p><p style="text-align: justify; margin-bottom: 0px;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p style="text-align: justify; margin-bottom: 0px;"><span data-pm-slice="1 1 ["para",{"tagName":"p","attributes":{"style":"text-align: justify;margin-bottom: 0px;","data-pm-slice":"0 0 []"},"namespaceURI":"http://www.w3.org/1999/xhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http://www.w3.org/1999/xhtml"}]">“不是怪市场、怪客户、抱怨大环境</span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;">蔡衍明在信中坦言：“我们靠着几只拳头产品过了近30年的好日子，一直未能创新求变，所以当市场最近几年发生巨变时，我们与经销商客户的合作方法多年未能与时俱进，造成目前客户流失及经营旺旺产品利润逐年下降。”</span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><br /></span></span></p><p style="margin-bottom: 0px;">另据《中国经营报》，有中国旺旺工作人员证实，该封公开信确实是由董事长发布的。</p><p style="margin-bottom: 0px;"> </p><p style="text-align: justify; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC NEW, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; user-select: auto; width: 100%;" src="https://pics-app.cnyw.net/20260815/17867819982035434966.jpeg" /></p><section style="text-align: justify; margin-bottom: 0px;"></section><p style="margin-bottom: 0px;">公开资料显示，旺旺品牌创立于1983年，2008年，中国旺旺控股有限公司正式在香港联合交易所有限公司主板上市。集团主营业务涵盖米果、乳品及饮料、休闲食品三大板块，代表性产品包括旺仔牛奶、旺旺雪饼、旺旺仙贝等国民级大单品，同时布局糖果、果冻、酒类、咖啡等多条产品线，产品销往海内外多个市场。</p><p style="margin-bottom: 0px;"> </p><p style="margin-bottom: 0px;">7月26日，中国旺旺发布的业绩预告显示，2026财年第一季度，（2026年4月1日至6月30日），中国旺旺收入较上年同期下降约6%，净利润同比下降约38%。公司同时提示，若当前经营趋势无法得到扭转，2026财年上半年整体业绩将持续承压。</p><p style="margin-bottom: 0px;"> </p><section style="text-align: justify; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC NEW, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; user-select: auto; width: 100%;" src="https://pics-app.cnyw.net/20260815/1786781999549924921.jpeg" /></section><section style="text-align: justify; margin-bottom: 0px;"></section><section style="text-align: justify; margin-bottom: 0px;">对于这一消息，网友纷纷表达了对旺旺的支持，“希望旺旺挺住”“不要倒闭”的呼声很是强烈。<span style="font-size: var(--articleFontsize); letter-spacing: 0.034em; background-color: transparent;"><br /></span></section><section style="text-align: justify; margin-bottom: 0px;"><span style="font-size: var(--articleFontsize); letter-spacing: 0.034em; background-color: transparent;"> </span></section><section style="text-align: center; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="width: 100%;" src="https://pics-app.cnyw.net/20260815/17867820009565811046.png" /></section><section style="text-align: center; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="width: 100%;" src="https://pics-app.cnyw.net/20260815/1786782002261263855.png" /></section><section style="text-align: center; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="width: 100%;" src="https://pics-app.cnyw.net/20260815/17867820036404423278.png" /></section><section style="text-align: justify; margin-bottom: 0px;"><span style="font-size: var(--articleFontsize); letter-spacing: 0.034em; background-color: transparent;"> </span></section><section style="text-align: justify; margin-bottom: 0px;"><span style="font-size: var(--articleFontsize); letter-spacing: 0.034em; background-color: transparent;">此外，最高频的“劝诫”集中于“糖分”，比如“旺旺牛奶太甜了”“不符合当下健康的消费需求”“减糖减糖减糖”“不敢给孩子喝”……</span></section><section style="text-align: justify; margin-bottom: 0px;"><span style="font-size: var(--articleFontsize); letter-spacing: 0.034em; background-color: transparent;"> </span></section><section style="text-align: center; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="width: 100%;" src="https://pics-app.cnyw.net/20260815/17867820048625279143.png" /></section><section style="text-align: center; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="width: 100%;" src="https://pics-app.cnyw.net/20260815/17867820061519802291.png" /></section><section style="text-align: center; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="width: 100%;" src="https://pics-app.cnyw.net/20260815/17867820073524176597.png" /></section><section style="text-align: center; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="width: 100%;" src="https://pics-app.cnyw.net/20260815/17867820085888683439.png" /></section><section style="text-align: center; margin-bottom: 0px;"><span style="font-size: var(--articleFontsize); letter-spacing: 0.034em; background-color: transparent;"> </span></section><section style="text-align: center; margin-bottom: 0px;"><span style="font-size: var(--articleFontsize); letter-spacing: 0.034em; background-color: transparent;"><span style="color: #007aaa; font-weight: bold;">对此，你怎么看？</span></span></section><section class="empty_paragraph" style="text-align: center; margin-bottom: 0px;"></section><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration: none; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; caret-color: rgba(0, 0, 0, 0.9); visibility: visible;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-decoration: none; caret-color: rgba(0, 0, 0, 0.9); clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-align: justify; visibility: visible;"> </span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration: none; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; caret-color: rgba(0, 0, 0, 0.9); letter-spacing: 0.578px; visibility: visible; line-height: 1.6em;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: #888888; font-family: PingFang SC, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 14px; letter-spacing: 0.544px; caret-color: #222222; visibility: visible;"><span style="font-size: 14px; color: #888888;">来源</span></span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: #888888; font-family: PingFang SC, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 14px; letter-spacing: 0.544px; caret-color: #222222; visibility: visible;"><span style="font-size: 14px; color: #888888;">：综合自蓝鲸新闻、每日经济新闻、中国经营报、网友评论</span></span></p><hr style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration: none; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; caret-color: rgba(0, 0, 0, 0.9); letter-spacing: 0.578px; border-style: solid; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: rgba(0, 0, 0, 0.1); transform-origin: 0px 0px; transform: scale(1, 0.5); visibility: visible;" /><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration: none; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; caret-color: rgba(0, 0, 0, 0.9); visibility: visible;"><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration: none; caret-color: rgba(0, 0, 0, 0.9); background-color: #ffffff; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; visibility: visible;" data-pm-slice="15 5 ["para",{"tagName":"section","attributes":{},"namespaceURI":"http://www.w3.org/1999/xhtml"}]"><section class="empty_paragraph" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; background-color: #ffffff; line-height: 1.6em; visibility: visible; text-align: right;"></section></section></section><p style="display: none;"> </p> <!----></div> 望望雪好吃 雪饼仙贝都好吃啊，还有像长鼻王的那个叫啥也好吃。 呵呵呵 路过 花头精十足的 :o 老品牌也有危机感 贵了 啥都会有危机
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