艺术名家IP落地义乌 助推小商品产业从“制造”向“创造”转型
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p style="text-align: justify; text-indent: 40px; line-height: 1.75;"><span style="font-size: 16px;">9月10日，“艺启义乌·版权新生”名家版权战略签约发布会在我市举行。蔡志忠等知名艺术家IP资源正式落地义乌，为义乌引入优质版权内容，推动“义乌制造”向“义乌创造”升级。</span></p><p class="qf_image big noneditable" style="text-align: justify; line-height: 1.75;" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20260911180506_1_FsZdTgMJBNIatLA42h1jMBOeADvX.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="1079" height="722" data-qf-origin="backend/20260911180506_1_FsZdTgMJBNIatLA42h1jMBOeADvX.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260911180506_1_FsZdTgMJBNIatLA42h1jMBOeADvX.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p style="text-align: justify; text-indent: 40px; line-height: 1.75;"><span style="font-size: 16px;">“义乌小商品产业基础扎实，但长期以来面临IP授权成本高、优质艺术版权资源获取难等问题。”义乌IP产业协会会长、义乌艺创版权运营有限公司负责人李登科表示，此次签约引入的艺术名家IP，将为义乌中小企业提供设计支持、版权运营等服务，帮助企业降低产品研发成本，提升产品附加值，打造差异化市场竞争优势。</span></p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20260911180539_1_Ftdw2I7XcR9tviZGkBSM7kwHVDtv.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="1080" height="722" data-qf-origin="backend/20260911180539_1_Ftdw2I7XcR9tviZGkBSM7kwHVDtv.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260911180539_1_Ftdw2I7XcR9tviZGkBSM7kwHVDtv.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p style="text-align: justify; text-indent: 40px; line-height: 1.75;"><span style="font-size: 16px;">值得一提的是，此次落地义乌的艺术家包括著名漫画家蔡志忠。其作品长期致力于以漫画形式演绎中华传统文化，在全球67个国家和地区出版，拥有广泛的受众基础。签约后，其国潮IP将与义乌庞大的文创、家居、框艺、礼品产业集群深度对接，把经典东方艺术内容转化为可落地的实体商品、文创衍生品，探索“文化IP+全球供应链”的合作模式，为义乌企业品牌出海筑牢文化根基。</span></p><p style="text-align: justify; text-indent: 40px; line-height: 1.75;"><span style="font-size: 16px;">除了名家IP签约外，现场还发布了多项重要合作：与景德镇陶瓷大学开展校企孵化合作，打通艺术人才培育、作品版权转化通道；携手景德镇国家陶瓷版权交易中心达成平台战略合作，构建跨地域版权流通协作网络。</span></p><p class="qf_image big noneditable" contenteditable="false" align="center"><img src="https://pics-app.cnyw.net/backend/20260911180604_1_FhODgX1230BKBlRG3Ssljw-DysQt.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="1081" height="720" data-qf-origin="backend/20260911180604_1_FhODgX1230BKBlRG3Ssljw-DysQt.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260911180604_1_FhODgX1230BKBlRG3Ssljw-DysQt.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><div id="articleContent" class="margin-lr content-135"><section data-role="paragraph"><p style="text-align: justify; text-indent: 40px; line-height: 1.75;"><span style="font-size: 16px;">李登科表示，接下来将持续把全国优质艺术版权资源引进义乌，让义乌万千实体企业便捷对接高端正版IP，破解产业带“缺好IP、用好IP难”的行业痛点，让艺术版权真正赋能小商品实体经济。</span></p><p style="text-align: justify; text-indent: 40px; line-height: 1.75;"><span style="font-size: 16px;">据悉，中国义乌版画艺术大展将于9月18日在义乌国际博览中心举办，届时将集中展示艺术版权成果，进一步推动艺术版权与义乌市场的深度融合。</span></p><p> </p></section></div><div class="article-editor margin-lr"><div class="article-author"><span class="label" style="font-size: 14px;">来源：义乌市融媒体中心</span></div><div class="article-author"><span style="font-size: 14px;"><span class="label">作者：</span> <span class="editor">陈聪</span></span></div><div class="article-userName"><span style="font-size: 14px;"><span class="label">编辑：</span> <span class="editor">陈星儿</span></span></div></div> <!----></div> 差点看成李登辉 蔡英文 :):)
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