“有情有义 世界义乌”城市文化品牌标识，正式发布！
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p> </p><p> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20250920065731front2_0_531849_FpCqZBVy42YNxa19LPkkihRojrjy.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="804" height="396" data-qf-origin="forum/20250920065731front2_0_531849_FpCqZBVy42YNxa19LPkkihRojrjy.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20250920065731front2_0_531849_FpCqZBVy42YNxa19LPkkihRojrjy.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20250920065731front2_0_531849_FpCqZBVy42YNxa19LPkkihRojrjy.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><h3>来源：义乌发布</h3><p> </p><p> </p><p> </p><p> </p><h3>9月19日，在我市第33届群众文化展演活动上，“有情有义 世界义乌”城市文化品牌标识正式对外发布。</h3><p> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20250920065843front2_0_531849_Fmxw47M4-tRkvO8QAw62kII1fV6C.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1280" height="960" data-qf-origin="forum/20250920065843front2_0_531849_Fmxw47M4-tRkvO8QAw62kII1fV6C.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20250920065843front2_0_531849_Fmxw47M4-tRkvO8QAw62kII1fV6C.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20250920065843front2_0_531849_Fmxw47M4-tRkvO8QAw62kII1fV6C.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p> </p><h3>义乌，古称“乌伤”，建县于秦始皇二十五年（公元前222年），是浙中母县、八婺肇基。义乌文脉绵长、文风鼎盛、文人辈出，有着2200多年丰厚的历史文化底蕴。今天的义乌，不同国别、不同民族多元文化在此交汇共生，孕育出独具魅力的城市气质。</h3><p> </p><h3>为坚持和深化“义乌发展经验”，进一步彰显城市文化底蕴，打造具有义乌辨识度的城市文化IP，我市正式发布“有情有义 世界义乌”城市文化品牌标识，在全市范围内的公共空间、政务服务、文旅推广、对外交流等全场景推广应用。</h3><p> </p><h3>经过多轮征求意见、专业团队修改、专家讨论，形成了我市城市文化品牌标识。该标识由“文化与商贸共生”图形符号、“有情有义 世界义乌”中文字样、“世界小商品之都”英文字样、“义”字印签四部分构成。图形符号以中国剪纸艺术为设计风格，万年桥头遗址出土的太阳纹和金鹁鸪、拨浪鼓、鸡毛换糖、香樟树、月季花等义乌元素组合成球形构图，“义”字隐于其中，似一个张开双臂、拥抱世界的奔跑者，是义乌文化根脉、商贸特性、全球视野的视觉凝练。</h3><p> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20250920065901front2_0_531849_Fparfku9-JSfwiKO8Zm96kNudxku.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1069" height="694" data-qf-origin="forum/20250920065901front2_0_531849_Fparfku9-JSfwiKO8Zm96kNudxku.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20250920065901front2_0_531849_Fparfku9-JSfwiKO8Zm96kNudxku.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20250920065901front2_0_531849_Fparfku9-JSfwiKO8Zm96kNudxku.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><h3>“有情有义”源于义乌千年历史文化积淀，是义乌忠义、孝义、仁义、节义、侠义、信义“六义”文化的精神标识，是义乌创造“莫名其妙、无中生有、点石成金”发展奇迹的文化密码。“世界义乌”凸显国际化城市定位，彰显世界眼光和开放胸怀。“世界小商品之都”是义乌的核心城市名片，“义”字印签寓意坚守情义之诺。</h3><p> </p><h3>“有情有义 世界义乌”，一座有情有义的国际创业城市。因为有情有义，所以世界义乌。这八个字不仅是对义乌历史文化的传承，更是对义乌未来发展的承诺。今日之义乌，正以文化为帆、以情义为舵，在世界的海洋中破浪前行。随着这一城市文化品牌的发布，义乌将以更鲜明的形象、更深厚的底蕴，走向更广阔的世界舞台。</h3><p> </p><p> </p><p> </p><p> </p><p> </p><p>作者 | 龚盈盈</p><p>图片 | 吕斌</p> <!----></div> 推出义乌经验快十年了，需进一岁推进，未来可期加油。
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