春晚点亮义乌,义乌点亮世界
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p style="font-weight: 400;"> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260217132723front1_0_451696_FoyV4IFTw1fLshVZgwBnakzf_JhD.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1080" height="720" data-qf-origin="forum/20260217132723front1_0_451696_FoyV4IFTw1fLshVZgwBnakzf_JhD.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20260217132723front1_0_451696_FoyV4IFTw1fLshVZgwBnakzf_JhD.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20260217132723front1_0_451696_FoyV4IFTw1fLshVZgwBnakzf_JhD.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">大家好!</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">今天咱们聊刚落幕的2026年春晚,聊义乌。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">很多人会好奇,怎么突然聊起春晚了?但请听我说完。今年春晚义乌分会场的《世界义乌中国年》,绝非一场简单的歌舞秀,而是一盘关乎中国外贸升级的大棋。这短短8分钟,对义乌、对中国外贸而言,堪称一次本质上的“基因改造”——它将义乌从单纯的“世界工厂”“小商品集散地”,一举拉升至“全球贸易文化枢纽”的新高度。用经济学的话说,这是外部性的指数级爆发。</p><p style="font-weight: 400;"> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260217132741front1_0_451696_Fpp3vzmPHErGRwSS8w_l2k1jsUJJ.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1280" height="853" data-qf-origin="forum/20260217132741front1_0_451696_Fpp3vzmPHErGRwSS8w_l2k1jsUJJ.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20260217132741front1_0_451696_Fpp3vzmPHErGRwSS8w_l2k1jsUJJ.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20260217132741front1_0_451696_Fpp3vzmPHErGRwSS8w_l2k1jsUJJ.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">一、打破“低端”标签,走出认知茧房</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">过去40年,义乌靠“鸡毛换糖”起家,以小商品、低成本、低利润“以量取胜”,成就了传奇,也戴上了无形枷锁——长期处在国际贸易价值链微笑曲线的最底端,只负责生产组装,贴别人的牌,赚微薄的辛苦费。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">这背后,是品牌溢价权的缺失。同品质的包包,挂LV标能卖几万,义乌产的可能仅售几十。差距不在质量,而在文化认同、品牌故事与国际话语权。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">但今年春晚这8分钟,直接把义乌从“低端”的认知茧房里拉了出来。以“鸡毛”“拨浪鼓”为核心线索,全球数贸中心的波浪形舞台、“义新欧”班列的汽笛声、成龙与莱昂纳尔·里奇隔空合唱《We Are the World》的跨国联动,都是用国家级、世界级文化符号,重新定义义乌。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">全球上百亿次的流量曝光,让全世界的媒体、华人都看到了全新的义乌。过去外商来义乌,是冲着便宜货;春晚之后,他们再来时,心里会多一份敬意——这里是中国的经济奇迹,是与全球化深度绑定的“奇妙之城”。这就是文化赋能,用软实力为硬实力加杠杆。</p><p style="font-weight: 400;"> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260217132753front1_0_451696_Fr9MQWQ7tQ15cz9-_PTSLQCfZXvr.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1280" height="853" data-qf-origin="forum/20260217132753front1_0_451696_Fr9MQWQ7tQ15cz9-_PTSLQCfZXvr.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20260217132753front1_0_451696_Fr9MQWQ7tQ15cz9-_PTSLQCfZXvr.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20260217132753front1_0_451696_Fr9MQWQ7tQ15cz9-_PTSLQCfZXvr.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">二、筑牢“买卖全球”的信任基石</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">作为经济研究者,说话必须有数据支撑。2025年,义乌进出口总值突破8365亿元,经营主体超126万户,与全球233个国家和地区保持贸易往来。数字很亮眼,但背后藏着国际贸易的致命痛点——信任成本。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">对中东、非洲、东南亚等新兴市场的客商来说,他们知道中国货好,却总觉得与义乌隔着一层纱,只把这里看作冷冰冰的交易中转站。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">而这次春晚,彻底撕掉了这层纱。镜头里,是国际商贸城真实的商户、忙碌的摊位,是一秒钟完成打包的“打包大王”,是张吉英的伞、何犁红的包装、虞红亮的文具;李祖村的“和和美美又一年”、大陈二村的“一个都不能少”,句句都是最接地气的心声。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">这是**“祛魅”与“赋魅”的同步进行**:一方面,展现义乌最真实的烟火气,告诉世界这座城市的繁荣,是无数普通人打拼出来的;另一方面,将“共同富裕”“人类命运共同体”“千万工程”的宏大叙事,巧妙融入8分钟演出中。这相当于国家媒体用最高规格,为义乌的国际贸易做了一次不可复制的信用背书。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">未来,外国客商来义乌做生意,会更有安全感。他们面对的不再是随时可能消失的小作坊,而是中国式现代化的典范窗口。这种心理预期的改变,将直接降低交易成本、提高贸易效率——这是再多钱也买不来的无形资产。</p><p style="font-weight: 400;"> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260217132815front1_0_451696_FkyhXoDN2SyyJQcBQJDdEm5Xiu9g.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1280" height="853" data-qf-origin="forum/20260217132815front1_0_451696_FkyhXoDN2SyyJQcBQJDdEm5Xiu9g.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20260217132815front1_0_451696_FkyhXoDN2SyyJQcBQJDdEm5Xiu9g.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20260217132815front1_0_451696_FkyhXoDN2SyyJQcBQJDdEm5Xiu9g.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">三、从“6+1”到“品牌出海”,完成产业跃迁</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">我一直强调“6+1”产业链整合的概念:“6”是产品设计、原料采购、仓储运输、订单处理、批发经营、终端零售;“1”是纯粹的生产制造。过去,义乌最擅长的就是这个“1”,挣的是辛苦钱。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">近几年,义乌早已在转型——布局AI设计、深耕数字贸易、推进“品牌出海”。而这次春晚,相当于给这场“6+1”的升级,装上了火箭助推器。</p><p style="font-weight: 400;"> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260217132957front1_0_451696_FsFrF532G-dZ_o-MYdOL0o3mnoKB.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1280" height="853" data-qf-origin="forum/20260217132957front1_0_451696_FsFrF532G-dZ_o-MYdOL0o3mnoKB.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20260217132957front1_0_451696_FsFrF532G-dZ_o-MYdOL0o3mnoKB.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20260217132957front1_0_451696_FsFrF532G-dZ_o-MYdOL0o3mnoKB.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">因为春晚为义乌打开了两个关键维度的空间:</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">一是国内市场的一体化。镜头穿梭于国际商贸城、西门老街、佛堂古镇、李祖村,告诉14亿中国人:义乌不只是做外贸的“世界超市”,更是能体验“舌尖上的联合国”、感受非遗古韵的旅游胜地。这种内需市场的激活,能帮义乌有效抵御单一国际市场的波动风险,极具战略意义。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">二是海外市场的品牌化。节目中“义新欧”班列的贸易路线可视化呈现,是“一带一路”倡议的艺术化表达。它让沿线国家人民看到,义乌的货物沿着这条线而来,义乌的文化是开放、包容的。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">有了这种文化认同,义乌企业再推进“品牌出海”、布局海外分市场与海外仓,难度会大幅降低。从前是“推销”货物,现在是“交流”文化;从前是单纯卖货,现在是满足全球对“义乌奇妙之城”的向往。这是两种截然不同的商业逻辑,后者赚的是品牌溢价,是文化红利。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">四、结论:8分钟背后,是义乌的“长尾效应”</p><p style="font-weight: 400;"> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260217133017front1_0_451696_FrL3NbjLyOyTh7zXSU3dW88cvJ2Z.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1280" height="853" data-qf-origin="forum/20260217133017front1_0_451696_FrL3NbjLyOyTh7zXSU3dW88cvJ2Z.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20260217133017front1_0_451696_FrL3NbjLyOyTh7zXSU3dW88cvJ2Z.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20260217133017front1_0_451696_FrL3NbjLyOyTh7zXSU3dW88cvJ2Z.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">看问题,要看本质,不看表象。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">义乌春晚分会场的表象,是8分钟的流光溢彩,是几十亿次的流量曝光;但本质,藏着三层深意:</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">第一,中国正通过义乌这个窗口,向世界宣告:对外开放的大门,只会越开越大;</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">第二,义乌正从物理意义上的“世界超市”,进化为精神与文化意义上的“世界会客厅”;</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">第三,2000万元消费券、166场文旅活动、“义乌好好逛”快闪店,背后是一整套将“流量”转化为“留量”、将“知名度”转化为“美誉度”、将“订单”转化为“品牌忠诚度”的系统性工程。</p><p style="font-weight: 400;"> </p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260217133035front1_0_451696_FrtkMSUxAwqZ7pyYC5TKjLQwNZOG.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1920" height="1280" data-qf-origin="forum/20260217133035front1_0_451696_FrtkMSUxAwqZ7pyYC5TKjLQwNZOG.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20260217133035front1_0_451696_FrtkMSUxAwqZ7pyYC5TKjLQwNZOG.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20260217133035front1_0_451696_FrtkMSUxAwqZ7pyYC5TKjLQwNZOG.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">经济学真正的魅力,从来不是看见眼前的数字,而是看见看不见的未来。</p><p style="font-weight: 400;">春晚那8分钟已经落幕,但它在全球几十亿人心里,为义乌、为中国制造、为中国外贸,点亮了一盏长久不灭的灯。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">这束光,照见的不只是一座小城的崛起,</p><p style="font-weight: 400;">更是一个大国开放的姿态,</p><p style="font-weight: 400;">是中国从“世界工厂”走向“世界品牌”的坚定脚步。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">从今往后,世界再看义乌,看见的不再只是便宜的小商品,</p><p style="font-weight: 400;">而是可信、可靠、可敬的中国力量;</p><p style="font-weight: 400;">未来的国际贸易,比拼的不再只是价格与成本,</p><p style="font-weight: 400;">而是文化、信任与格局。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">这8分钟,不是结束,而是义乌的新开始,</p><p style="font-weight: 400;">更是中国外贸,真正走向世界舞台中央的序章。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">记住今天:</p><p style="font-weight: 400;">春晚点亮义乌,义乌点亮世界。</p><p style="font-weight: 400;"> </p><p style="font-weight: 400;">谢谢大家。</p> <!----></div> 世界再看义乌,看见的不再只是便宜的小商品,而是可信、可靠、可敬的中国力量;
未来的国际贸易,比拼的不再只是价格与成本,
而是文化、信任与格局。 大义乌牛 世界的义乌,当之无愧 点赞,大义乌有格局,有高度真牛! 广而告之 想想要不是米帝拉一把進入WTO,會有今天嗎?可是現在WTO被玩壞了:'(:'(:'( 张红旗 发表于 2026-2-18 05:11
想想要不是米帝拉一把進入WTO,會有今天嗎?可是現在WTO被玩壞了
相互利用,美国享受了二十几年的低通胀生活
:D:D:D:D 世界义乌中国年,全球贸易新起点。从中国制造走向中国智造、中国创造,义乌将成为主舞台。
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