IP赋能、国潮出海，这场大会为义乌女商打开新世界
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p style="text-align: justify;">4月11日，以“她创无界·IP赋新”为主题的义乌女商联谊会·IP产业融合发展大会在义乌举行。</p><p style="text-align: justify;">大会由义乌市女商联谊会、义乌市IP产业协会联合主办，汇聚相关政府部门、工业50强代表、IP产业从业者、国风非遗企业代表等多方力量，聚焦IP产业与女性商业生态的深度融合，为义乌女性创业者搭建起资源聚合、价值跃升的新平台。</p><p style="text-align: justify;">义乌市女商联谊会会长、陶燕工艺饰品有限公司董事长陶小燕，接过中国民族品牌推进办公室落户义乌市女商联谊会。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20260412073353_1_Fue-0gdeVky4lAtYL0X0dLSGAAOT.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="480" data-qf-thumb="https://pics-app.cnyw.net/backend/20260412073353_1_Fue-0gdeVky4lAtYL0X0dLSGAAOT.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20260412073353_1_Fue-0gdeVky4lAtYL0X0dLSGAAOT.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20260412073353_1_Fue-0gdeVky4lAtYL0X0dLSGAAOT.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p style="text-align: justify;">在义乌的商业版图中，女性力量始终是不可或缺的“半边天”。她们扎根实体产业、深耕电商赛道、传承国风非遗，成为义乌商贸活力的重要源泉。</p><p style="text-align: justify;">而IP产业作为文化与商业的融合载体，正以文化赋能、品牌增值的独特优势，为义乌女商的发展注入新动能——IP文化依附小商品流通全球，不仅让产品拥有了独特的文化标识，更大幅提升了商品附加值，让义乌女商的创业之路从“卖产品”向“塑品牌”升级。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20260412073441_1_FsMzfGcK-PQpM-_mDrrF3IPU-Z1j.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="480" data-qf-thumb="https://pics-app.cnyw.net/backend/20260412073441_1_FsMzfGcK-PQpM-_mDrrF3IPU-Z1j.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20260412073441_1_FsMzfGcK-PQpM-_mDrrF3IPU-Z1j.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20260412073441_1_FsMzfGcK-PQpM-_mDrrF3IPU-Z1j.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p style="text-align: justify;">大会现场，一系列重磅环节接连落地：“中国民族品牌义乌推广中心”正式授牌，为女性创业者链接民族品牌资源打开通道；2026年浙江省新消费创新大赛IP赛道启动，鼓励女商挖掘IP创意价值；六场主题演讲从民族品牌出海、AI时代女性创业、IP赋能产业格局等维度，为女商发展提供新思路。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20260412073524_1_FsaKOZzRVvzJNJqWOQk_xwwVuN6W.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="480" data-qf-thumb="https://pics-app.cnyw.net/backend/20260412073524_1_FsaKOZzRVvzJNJqWOQk_xwwVuN6W.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20260412073524_1_FsaKOZzRVvzJNJqWOQk_xwwVuN6W.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20260412073524_1_FsaKOZzRVvzJNJqWOQk_xwwVuN6W.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p style="text-align: justify;">此外，战略合作签约、短视频推荐官证书颁发等环节，进一步推动IP资源与女性创业项目的落地对接。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20260412073608_1_FtzZNx2xPkEpzp51f3kTkr-nUC5m.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="480" data-qf-thumb="https://pics-app.cnyw.net/backend/20260412073608_1_FtzZNx2xPkEpzp51f3kTkr-nUC5m.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20260412073608_1_FtzZNx2xPkEpzp51f3kTkr-nUC5m.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20260412073608_1_FtzZNx2xPkEpzp51f3kTkr-nUC5m.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p style="text-align: justify;">“义乌女性创业者有着敏锐的商业嗅觉和坚韧的创业精神，这是义乌商贸发展的宝贵财富。IP产业不是简单的文化符号，而是能为产品赋能、为品牌增值的核心引擎。我们希望通过这场大会，让更多女商掌握IP运营的思路和方法，把义乌的小商品与优质IP结合，让‘她力量’带着义乌文化走向全球，让义乌女商的企业在IP赋能下实现从规模增长到价值升级的跨越。”义乌市IP产业协会会长李登科说。</p><p style="text-align: justify;">据介绍，本次大会不仅构建起女性商业力量与IP产业的常态化合作基础，更围绕“IP赋能国潮出海、激活非遗生命力、驱动品牌升级”三大方向，为义乌女商探索出IP赋能传统产业的新路径。</p><p style="text-align: justify;"> </p><p style="text-align: justify;">来源：橙柿互动 记者 董齐 责任编辑：刘徽 </p><p style="text-align: justify;"> </p> <!----></div> 2026义乌女商联谊会 IP产业融合发展大会这场“她创无界”IP赋能大会太有料了～[强][呲牙]
新中式穿搭+女性力量碰撞，现场氛围感拉满她创无界，IP赋新｜义乌女商，聚力同行[强]
:):) 又有钱又有颜
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