成功的老酒店靠什么？
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260427211739front2_0_1034440_FrkPT3_sIVo2sxuETvQFL5b9V8RT.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1080" height="1607" data-qf-origin="forum/20260427211739front2_0_1034440_FrkPT3_sIVo2sxuETvQFL5b9V8RT.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics-app.cnyw.net/forum/20260427211739front2_0_1034440_FrkPT3_sIVo2sxuETvQFL5b9V8RT.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20260427211739front2_0_1034440_FrkPT3_sIVo2sxuETvQFL5b9V8RT.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p> 一个成功的老酒店，有三个因素：品质、在地文化（特色）、运营思路。现在经济环境不景气，属于存量时代精细化管理时代，除了酒好，还要会讲故事，会营销。酒好也怕巷子深，需要吆喝。</p><p class="qf_image big noneditable" style="position: relative;" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260427210644front2_0_1034440_FiL7NS0Ri0N--dd33RnhrbtRn-tn.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1157" height="1080" data-qf-origin="forum/20260427210644front2_0_1034440_FiL7NS0Ri0N--dd33RnhrbtRn-tn.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> 品质是基础，一个连基本的卫生清洁，设施完好，规范服务都达不到，何来的核心竞争力呢？酒店不怕旧，就怕破，到处墙纸破地板烂家俱磕磕碰碰，何来的体验感呢？何来的回头客？何来的生意？陈旧可以是历史沉淀，有故事可讲，能够引起一批人的回忆共鸣。市场定位对了，产品做好了，客源还是有的。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260427211616front2_0_1034440_FiZ8Zp22VEaF4w5HtpkcyrIsFvbV.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="904" height="1194" data-qf-origin="forum/20260427211616front2_0_1034440_FiZ8Zp22VEaF4w5HtpkcyrIsFvbV.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p> 讲好故事就给酒店注入在地文化的灵魂，而挖掘当地文化的元素，打造出自己的特色那就拉满情绪价值，产品才算打磨出来。服务是设计出来的，所以说酒店是需要靠设计师、职业经理人、广大服务员去设计出一个个服务亮点，取悦我们的客户。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260427210900front2_0_1034440_FrNrhWyJMmN085Oh9tC1822Eq1A4.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="588" height="608" data-qf-origin="forum/20260427210900front2_0_1034440_FrNrhWyJMmN085Oh9tC1822Eq1A4.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> 现在看酒店运营，新思路是关键，千里马常有，要懂得运用。酒店经营不但是坚持追求利润的唯一目的，更应该有平台思路。党中央号召学习义乌发展经验，怀着开放包容六义的心态去待客，出六进口，人来了在家门口坐着赚钱。酒店不止是赚一次房费餐费，而是回头客复购率，能赚大量生品才是成功了。</p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/forum/20260427211644front2_0_1034440_FkyAPZc7nbOS5tAVZhd8AER7VBmU.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="588" height="946" data-qf-origin="forum/20260427211644front2_0_1034440_FkyAPZc7nbOS5tAVZhd8AER7VBmU.jpg?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p>周淮文于20260427</p> <!----></div> 小胜靠勤，中胜靠智，大胜靠势。既要专业，又懂策划运营，会整合资源才是王道。一个品牌，只有上升到国家和民族的高度，才能令人感动，那是高山仰止。我只想因为一家酒店，爱上一座城！[玫瑰][玫瑰]
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