千名客商首日下订503个集装箱的货！义乌品牌集合店2.0开创“体验式批发”新模式

义乌热线编辑 发表于 2026-5-10 23:35:51

<style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"> <div class="preview_article ">  金彩云客户端>义乌记者龚喜燕5月10日上午，位于义乌国际商城五区、六区连廊的义乌好货广场人潮涌动、祥狮献瑞，共同见证Yiwu Selection品牌集合店2.0开启。300余名来自义乌市场头部的品牌商户与1000多名全球采购商齐聚新店体验式采购，首日便斩获503个集装箱的订单，以硬核战绩焕新启航义乌品牌抱团出海新征程。<img src="https://pics-app.cnyw.net/backend/20260510232517_1_FqapYutoZ4iBiWP3Jqt0U_MufPNE.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1024" height="683" data-qf-thumb="https://pics-app.cnyw.net/backend/20260510232517_1_FqapYutoZ4iBiWP3Jqt0U_MufPNE.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20260510232517_1_FqapYutoZ4iBiWP3Jqt0U_MufPNE.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20260510232517_1_FqapYutoZ4iBiWP3Jqt0U_MufPNE.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /><img src="https://pics-app.cnyw.net/backend/20260510232532_1_FnrrX7fIL5ugbIEkC9UtiQaAoreA.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1024" height="683" data-qf-thumb="https://pics-app.cnyw.net/backend/20260510232532_1_FnrrX7fIL5ugbIEkC9UtiQaAoreA.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20260510232532_1_FnrrX7fIL5ugbIEkC9UtiQaAoreA.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20260510232532_1_FnrrX7fIL5ugbIEkC9UtiQaAoreA.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />八大体系升级出海新模式Yiwu Selection品牌出海集合店是“义乌中国小商品城”品牌出海的重点项目，由商城集团联合义乌市品牌发展促进会，携手市场内各行业头部品牌共同打造。去年初，品牌集合全球首店在义乌国际商贸城二区五楼亮相，首日就收获1.2亿元订单。开业8天后，海外首店落地肯尼亚。短短一年多来，义乌品牌好货快速“店开全球”，已覆盖五大洲12个国家，今年还计划布局8个国家，如藤蔓般织就了一张品牌出海的全球网络。<img src="https://pics-app.cnyw.net/backend/20260510232626_1_FgSaGm__51-1LuB3b8-cj3nwV4pM.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="708" height="472" data-qf-origin="backend/20260510232626_1_FgSaGm__51-1LuB3b8-cj3nwV4pM.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510232626_1_FgSaGm__51-1LuB3b8-cj3nwV4pM.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /><img src="https://pics-app.cnyw.net/backend/20260510232643_1_Fvj5ypzVBBVqz3YhKbyfLvKcflm3.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="710" height="470" data-qf-origin="backend/20260510232643_1_Fvj5ypzVBBVqz3YhKbyfLvKcflm3.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510232643_1_Fvj5ypzVBBVqz3YhKbyfLvKcflm3.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />在快速扩张的同时，根据不同国家的实际情况，义乌品牌发展促进会不断创新升级产品和出海模式，向品牌出海集合店2.0版“进化”，在义乌首次开创“体验式批发”新模式。<img src="https://pics-app.cnyw.net/backend/20260510232710_1_FkUtrj-GfU6DbFd7Yz2CogHwCm2w.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="708" height="472" data-qf-origin="backend/20260510232710_1_FkUtrj-GfU6DbFd7Yz2CogHwCm2w.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510232710_1_FkUtrj-GfU6DbFd7Yz2CogHwCm2w.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />“新模式实现了八大体系的升级，用零售的方式去展示商品，用批发的模式做仓储。采购商可以像逛品牌展厅一样，零距离感受、试用每一款产品，再以仓储批发的价格和模式直接下单，既留住品质感与品牌形象，又大幅提高大宗采购的效率。”义乌市品牌发展促进会会长何犁红介绍，集合店2.0版的门店以零售融合仓储式品牌展示，将零售的品牌体验与批发仓储的高效供应融为一体，实现品牌Ⅵ视觉、场景空间、供应链体系、专属服务和数字化运营、沉浸式体验、合作模式、全球渠道的全方位升级。<img src="https://pics-app.cnyw.net/backend/20260510232737_1_FkiekaoaH4KylmKcSd_Lq4bMXMKx.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="712" height="472" data-qf-origin="backend/20260510232737_1_FkiekaoaH4KylmKcSd_Lq4bMXMKx.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510232737_1_FkiekaoaH4KylmKcSd_Lq4bMXMKx.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /><img src="https://pics-app.cnyw.net/backend/20260510232756_1_Fo-TT_yyleU0X7WX1mmBUEts1kX1.png" width="708" height="393" />步入集合店2.0首家“样板店”，800多平方米的展示空间被分割成多个版块，既有进出口品牌零售优选区，也有仓储式货架展陈。店内展陈的每一件商品，都精选自义乌市场叫得响的实力品牌和源头工厂，堪称“义乌好货”的精锐集合。凯瑞包装、鼎信织带、诗美逸化妆、力天玩具、飞豚电子等首批150多家企业的245个品牌集中展示，涵盖美妆、潮玩、电子、画具、工艺品、智能穿戴、围巾、日用品等多个品类。<img src="https://pics-app.cnyw.net/backend/20260510232847_1_FupPOFSI3dvAl_zW8po_KGbq2SLy.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="710" height="471" data-qf-origin="backend/20260510232847_1_FupPOFSI3dvAl_zW8po_KGbq2SLy.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510232847_1_FupPOFSI3dvAl_zW8po_KGbq2SLy.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /><img src="https://pics-app.cnyw.net/backend/20260510232900_1_FgtW4zfmBl3sMrgwFXeezodgIfPS.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="706" height="398" data-qf-origin="backend/20260510232900_1_FgtW4zfmBl3sMrgwFXeezodgIfPS.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510232900_1_FgtW4zfmBl3sMrgwFXeezodgIfPS.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />经营中高档望远镜的“创二代”刘澳翔生于澳门回归那一年，几乎伴随着企业成长。父母从江西来到义乌打拼，一直深耕这条赛道28年，如今他也开始接手与他同名的“澳翔”光电仪器公司，今年就加入了品牌出海集合的“大家庭”。“我们公司开发了两个品牌的五大系列几十款产品，很多都适合海外用户需求，比如猎场、看非洲动物迁徙等。通过品牌出海遍布五大洲的集合店，不仅能帮我们获客，还能让产品离用户更进一步，对品牌推广大有裨益。”刘澳翔说，以前父辈主要靠市场里“等客上门”，如今更需要“主动出击”，搭乘品牌出海集合店这艘大船走出去，相比单打独斗是再好不过的优选。“接下来我们想把货铺到品牌出海肯尼亚店，以此为中心拓展非洲市场。”<img src="https://pics-app.cnyw.net/backend/20260510232926_1_FkE78tqWrQbUvk76qiV_yEr2UgkR.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="711" height="396" data-qf-origin="backend/20260510232926_1_FkE78tqWrQbUvk76qiV_yEr2UgkR.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510232926_1_FkE78tqWrQbUvk76qiV_yEr2UgkR.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />批零兼售引领采购新潮流义乌好货广场集合店2.0开业首日，由30多位品牌负责人组成“义乌最牛老板娘天团”新品时尚秀闪亮登场，她们盛装打扮化身“模特”参与各自新品走秀，展出百款智能穿戴、国潮家居等创新好物，引得台下叫好连连。下了T台，她们又是“金牌销售员”，各自邀请合作客户来“捧场”，沉浸式感受升级版新店“展厅+卖场”的多重即视感。<img src="https://pics-app.cnyw.net/backend/20260510232957_1_FhSRsLGXd5KcrzSewlzKgrzekGHY.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="705" height="474" data-qf-origin="backend/20260510232957_1_FhSRsLGXd5KcrzSewlzKgrzekGHY.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510232957_1_FhSRsLGXd5KcrzSewlzKgrzekGHY.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /><img src="https://pics-app.cnyw.net/backend/20260510233025_1_Fs7YlGGrwaCV8syZGcdJHGBSm0GA.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="706" height="1052" data-qf-origin="backend/20260510233025_1_Fs7YlGGrwaCV8syZGcdJHGBSm0GA.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510233025_1_Fs7YlGGrwaCV8syZGcdJHGBSm0GA.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />“鼎信织带”专门做了一个巨大的气球花束，成了店铺里最亮眼的招牌，吸引众多采购商打卡询单。“今天光展示气球的织带零售买了上万块，批发也卖出了2个柜子。”企业负责人楼文敏说。<img src="https://pics-app.cnyw.net/backend/20260510233114_1_FhTduGf56q5Uy5A52V2HspOwqBUK.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="711" height="1053" data-qf-origin="backend/20260510233114_1_FhTduGf56q5Uy5A52V2HspOwqBUK.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510233114_1_FhTduGf56q5Uy5A52V2HspOwqBUK.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />诗美逸品牌创始人孙敏邀请了20多位老客户来探店。“2.0的集合店紧邻全球数贸中心，地理位置优越。统一的高标准选品，加上硬核品质把关，看得见、摸得着的都是过硬好货。我的一位客人原本只想订1个柜，结果到现场一看产品，直接下了5个柜的订单。”首日“开门红”让她喜笑颜开。<img src="https://pics-app.cnyw.net/backend/20260510233139_1_FsV3JmirPULhqYiHun5gfPcuSyb2.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="708" height="471" data-qf-origin="backend/20260510233139_1_FsV3JmirPULhqYiHun5gfPcuSyb2.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510233139_1_FsV3JmirPULhqYiHun5gfPcuSyb2.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />“力天玩具”负责人陈美君也力邀十多位海外客户来到现场，她说：“这里的商品展陈就像在逛精品店，又和仓储批发形式结合在一起，客户来了都觉得非常新奇。有的客商试着试着，直接就试出了8个柜的订单，买的都是事先没打算采购的产品。”<img src="https://pics-app.cnyw.net/backend/20260510233219_1_FgRMw4jcD034TqYJ5R4_-3sC6OHd.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="709" height="470" data-qf-origin="backend/20260510233219_1_FgRMw4jcD034TqYJ5R4_-3sC6OHd.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510233219_1_FgRMw4jcD034TqYJ5R4_-3sC6OHd.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />2年前刚进驻义乌国际商贸城二区的哈利（HALEY）品牌主营家用电器，通过义乌的“世界窗口”，已成功拓展了35个国家的品牌代理。此次入驻品牌集合店，刚开门迎客就接到了多名外商的合作意向。<img src="https://pics-app.cnyw.net/backend/20260510233250_1_FilfG-CuUTZ_-yiQj-jWur6SgLQM.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="706" height="394" data-qf-origin="backend/20260510233250_1_FilfG-CuUTZ_-yiQj-jWur6SgLQM.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510233250_1_FilfG-CuUTZ_-yiQj-jWur6SgLQM.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />来自黎巴嫩的马赫在中国待了17年，经常义乌、广州两边跑，“每天都在看品、选工厂。”一走进集合店，看到这么多品牌和源头工厂店集聚，他的眼睛都亮了，“这个店的布局太好了，都是我们想采购的高质量品牌货，省了我们不少时间。”他一眼看中哈利（HALEY）品牌，“这个品牌我在中东看到过，品质和口碑都不错，我们想在南美市场做这个产品，希望接下来能一起合作。”他向该公司销售经理多惠宁详细了解产品线、贴牌代工等事宜，双方一拍即合。当天，马赫在集合店直接下单采购了近100万元的货。<img src="https://pics-app.cnyw.net/backend/20260510233316_1_FiSSLmRgEMKYxNbjYt5AcbNAeU9i.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="710" height="399" data-qf-origin="backend/20260510233316_1_FiSSLmRgEMKYxNbjYt5AcbNAeU9i.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510233316_1_FiSSLmRgEMKYxNbjYt5AcbNAeU9i.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />“目前我们的产品在中东、中亚、俄罗斯、非洲等市场卖得不错，南美市场正好是公司今年的拓展目标之一。”多惠宁说，公司已有30多年的家电生产积累，现有1700多款产品，能满足大部分家庭的需求，“我们的品牌性价比高，有一定的市场竞争力。通过集合店扬帆出海，为我们开辟更多海外市场多了一条捷径。”<img src="https://pics-app.cnyw.net/backend/20260510233338_1_Fuh6cvksJDodxhTCgJicMGuhMsE1.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="710" height="392" data-qf-origin="backend/20260510233338_1_Fuh6cvksJDodxhTCgJicMGuhMsE1.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510233338_1_Fuh6cvksJDodxhTCgJicMGuhMsE1.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />原先主打国内市场的广东网红品牌“意可可”主营中高端日用家居，为快速打开海外市场，该品牌于2024年入驻国际商贸城二区，半年后就搭上品牌出海的快船，成为首批入驻Yiwu Selection品牌出海集合店全球首店的品牌之一。“跟着集合店的出海步伐，我们的品牌实现低成本、高效率的海外推广，去年也接到了不少外贸订单。”该公司海外推广负责人朱伟表示，此次品牌集合店2.0版义乌好货广场店位置更好、模式更优，公司也在第一时间争取入驻，让这些自研的创新好物被更多人看见。<img src="https://pics-app.cnyw.net/backend/20260510233402_1_FtvVR6PgHIy76C-s0pOah9i3NFlw.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="712" height="394" data-qf-origin="backend/20260510233402_1_FtvVR6PgHIy76C-s0pOah9i3NFlw.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510233402_1_FtvVR6PgHIy76C-s0pOah9i3NFlw.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />从“小商品”到“大品牌”，义乌这艘品牌出海的航船在崭新的旗舰店中鸣笛起锚，载着硬核好货和创新的体验式批发模式，全速驶向全球市场。<img src="https://pics-app.cnyw.net/backend/20260510233427_1_FodTy01sicmtDWHdEn17cdj17dsx.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="704" height="468" data-qf-origin="backend/20260510233427_1_FodTy01sicmtDWHdEn17cdj17dsx.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510233427_1_FodTy01sicmtDWHdEn17cdj17dsx.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /><img src="https://pics-app.cnyw.net/backend/20260510233442_1_Fk_ZmQttNRYmOCbXzYIEQuhR94IY.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="712" height="471" data-qf-origin="backend/20260510233442_1_Fk_ZmQttNRYmOCbXzYIEQuhR94IY.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20260510233442_1_Fk_ZmQttNRYmOCbXzYIEQuhR94IY.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" />“今年是‘义乌发展经验’20年，今天又恰逢中国品牌日，集合店2.0焕新出发，向全球分享中国品牌，这是我们坚定要做的事，也是必须抢抓的战略机遇期。2.0集合店实现了从单点优化到体系重构，希望合力打造成为本土品牌出海的又一个重要窗口。”何犁红表示，首日503个集装箱订单的战绩，让他们对抱团出海新模式倍增信心。“从搭建出海雏形、聚合优质品牌，到打通全球市场链路，我们将在推动中国制造向中国智造转型、中国产品向中国品牌升级的征程中主动作为，助力更多中国品牌亮相世界，让世界爱上中国品牌，为中国品牌全球化贡献义乌力量。” </div>

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义乌热线 - 义乌稠州论坛's Archiver

千名客商首日下订503个集装箱的货！义乌品牌集合店2.0开创“体验式批发”新模式